How do your customers really feel about your store

If you own a retail outlet a great way to get a truly honest assessment of your service is to use a mystery shopping company to evaluate you with no bias or confusion.  I recently was asked to check out a web site that provides this type of service called BestMark and I must say I was impressed.   Rather then just sending some mystery shoppers to your store they provide professional consultants that have in-depth experience guiding programs from inception to ongoing execution to analysis to solution implementation.  That all adds up to put BestMark on my list of recommended sites for owners of retail outlets.

What I really like about using a service like this is the completely honest feed back that it provides and how that data can be used to improve your service.  While you are your location you view it via “rose colored glasses” and you have no real idea how the service is when you aren’t there (when the cats away…) and these services put you directly in touch with the reality on the ground.

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