Learn How to Write a Busiess Plan

Writing a business plan can be a daunting task the first time you do it. So many would be great entrepreneurs have a great idea and need funding for it, some even self fund or boot strap their business and they all have big plans. They will tell you how big their company will be some day or why you should invest your money but most do not have a formal business plan.

Just this last week I was presented with a new idea that I really thought was excellent and the entrepreneur was clearly working hard and committed to getting the product to market. She was excited, smart and full of enthusiasm and of course wanted me to invest in her idea.

Now here is the reality the venture could be huge or a huge flop and that risk is always present so the risk is not why I turned her down. Nope it was the lack of a business plan that did it. She even had great packaging and was lined up to do trade shows and meet some perspective buyers from major retail chains. The risk is still there so I must make a risk assessment as an investor.

How I make a risk assessment

This is pretty simple I know the results if the product totally flops that is a 100% loss right? Yet what a business plan will tell me is what I can expect to see in gross sales and return of investment at various levels of success. How can an entrepreneur expect investment if they can’t even tell me the return I will get and in how long if things go right, mostly right or moderately successful. I need the numbers for all those out comes to weigh the risk reward, without that I can’t even get started.

I also may not understand the market, the supply chain, the competition and the total market cap and opportunity in a new niche.   I need it spelled out and I need to understand the marketing that the company will use to communicate its message to the world. Additionally if I am to put my money or even just partner with assistance/consulting with a company need to know their vision.  More importantly I need to know they understand their own vision. All of these things are addressed with a proper business plan. Even if you don’t want investors you need a business plan to be sure you have your own vision right, your own risk/reward ratio strait and to help you make the right decisions.

How do you do it? Easy turn to one of my heroes in business, Donald Trump for some free assistance. Trump University offers a free How to Write a Business Plan course you can sign up for and lean a ton from. I also recommend the excellent free business templates available from Score. They have templates for business plans, financial work sheets and other needs.

Use Infomercials to sell your products

I am first and foremost a believer on marking online for any and all services and products today. I have marketed everything you can think of online from 20 Dollar informational DVDs to multi million dollar pieces of heavy construction equipment to legal service and even how to make money online products.

That said there is still a ton of power in using “old media” like television advertising so when I was asked to have look at a website that produces and promotes TV Commericals and Infomercials I was happy to do it. The company is called Hawthorn Direct aka, DRTV.

What I really like about Hawthorn Direct is the fact that they are very good at integrating your marketing efforts and tracking the exact results from each campaign.   Nothing is more important in marketing and advertising then knowing your exact ROI for every effort, so for that reason Hawthorn Direct makes my list of recommended sites for business owners.

Something cool for golf players

I am not a big golfer but being active in the business world I know just how many people are totally addicted to the sport. One of my partners is a positive fanatic and would rather golf then even say enjoy a very cold martini (some folks?). So when I was asked to have a look at a web site that provides very cost effective golf tournament software it seemed like something that some of my readers might enjoy.

This site is called, NetHandiCap.com and they offer  really cool software product that keeps track of players statistics and handicaps etc.  It is designed to be used by anyone from say people that own a Golf Course and run tournaments to amateur golfers that small run individual clubs competitions and play where and as they choose.   The platform is browser based meaning it does not hog up your PCs memory or resources and can be access from any PC with an internet connection.  Add to this the fact that it is fully customizable and very affordable and at least for the golfers out there NetHandiCap.com makes my list of recommended sites.

Protected: Why US Real Estate is a Good Investment Right Now

More news about gold

I have blogged a lot on gold, silver and other metals thus far because I firmly believe that they represent a great hedge against inflation, a good long term investment and because I feel they offer a lot of protection from the coming recession. So when this article from Forbes hit my RSS Reader this morning I was quick to have a look at it. The article is title, Gold’s Allure Growing, and I recommend you give it at least a quick read.

While I found the article interesting and quite accurate I do feel they sort of glossed over a key reason for gold going up recently and a reason that gold will continue to go up for quite a while. Here was the only mention of this factor in the article,

“Demand for the metal is also strong in Asia, for jewelery and as a store of value.”

That was the only mention of this factor in the entire article and I find this very much missing the boat. Why? Well, because with China and India what we have is more then 2 Billion (with a big B) people who are rapidly growing their middle class and both societies have a tremendous appetite for gold jewelry. I recently read a report on of the foremost expert on gold and mining operations who stated that we currently have “at least a 10% shortfall on the production vs. demand for gold most of which is attributed to the rising demand in India and China for gold jewelry.”

In other words those 2 billion people are buying gold faster then it can be extracted from the ground. The big issue with that is it has never happened before. The demand for gold has always been based on how rare it is and that has always created a demand yet until now anyone could always buy as much as they could afford. Today we have unmeetable demand and the demand is growing faster then the production and again this is the first time in modern history that such a condition has existed in the gold market.

I highly advise any investor (small or large) to have a serious heart to heart conversation with your financial advisers about putting at least 10-20% of your holdings into gold, gold funds, etc. The increased demand and declining dollar together make gold a real winning opportunity at least in my opinion right now.

Selling products of services online

In my site philosophy I explain in commandments 4 and 5 that I think every person today should be to some degree “self employed” and have some business of their own. Today the easiest way to make that happen is to make your money with internet marketing and one of the best things you can sell are either software that is down-loadable or informational products that can also be downloaded. With that all you need to do is create the product and market it, there is no inventory, no shipping, no real expenses.

To do it right though one thing you will definitely need though is ecommerce software or what is commonly referred to as an online shopping cart.  I was recently asked to check out a site called AmeriCommerce which provides the tools to do this.  I found there software is very easy to integrate and quite robust at the starting price of only 39 Dollars a month and if you need help with integration or even some help with web design they can provide that as well.

I like this platform for a few reasons

• Easy integrations with Google Check Out and PayPal
• Very stable platform that is simple but also robust for power applications as well
• It is search engine friendly
• Offers a ton of features
• Tracks your ROI (return of investment)
• Allows you to set up affiliates programs
• And a ton more

So check out AmeriCommerce if you need a good shopping cart program and the best news is they offer a 14 day free trial with every program so you can be sure of their quality of service before spending any money, for that they make my list of recommended sites.

Another prime rate cut is comming

Well if you did not start a refinancing process when I suggested it before you may want to hold a few more days for a bit lower of a rate. Everyone is expecting yet another slashing of the prime rate after the Fed’s meeting at the end of this month. I don’t predict another big cut and while the media is using the term “slash” I think we will see perhaps another 1/8th - 1/4th. That won’t mean a ton more then the last cut already meant but it will make a difference to some who are on the “edge” of making mortgage refinancing a good decision.

To me the real opportunity here is for real estate investing. Loans are lower then any time in history and houses are sitting by the butt load. Right now is a great time to find an incredible deal on investment property. It is however not a time to be stupid and go into highly leveraged deals. What you are looking for right now is a property at 10-20% under even the current depressed value, a property that you can afford to have for a year to 18 months with out a tenant and still have no financial grief.

This is a big part of why the rich always get richer. If you are in good shape money wise right now and can afford 1-3 small properties in this fashion you stand to make very big investing returns in the next 5 years. If however, you are dead broke or swimming in debt you just have to sit back and watch all these great deals sit. This is a very bad time to be in the property flipping business. With the massive inventory out there, suppressed market and probably a 2 year recession ahead it is a great time to be buying the best deals you can find and afford, holding on to them and renting them as you can.

This is exactly why I always say the reason to build wealth in many ways is to live good in bad times.

Why cutting interest rates is bad for the economy

Today I installed the contact form plugin for the WordPress blog platform. This is a great plugin that I recommend for anyone using WordPress; any way in just a few moments after adding my contact page, I got my first question. Here it is along with my answer,

“CostCutter, I have seen you do two posts recently stating how great low interest rates are and how anyone looking to refinance or buy is really lucky that rates are so low. I have also seen a lot of people on the T.V. saying that these rate cuts are actually bad. So which is it and why do these guys say low rates are so bad and you say they are so good.”

That is a great question but it assumes that I disagree with the folks saying these rate cuts are bad, actually I agree with them. My posts about low interest rates from today and the coming interest rate cut yesterday do seem to be positive on the rate cuts and they are but only on one dimension. What I am saying is if you need to refinance are are looking to buy a home then the low rates are very good for you as an individual. Therefore you should take advantage of them.

On the other side I actually think that long term these artificial rate cuts are just bad news for the economy. The reality is we have real problems in this nation that sooner or later have to come out. Things like rate cuts and tax cuts with no corresponding spending cuts only delay the eventual recession and every time we delay it we are just making the eventual market correction worse. No one in the government believes they can stop the recession, they just want to soften the landing but my belief and the belief of most economists is they are actually going to make it a much harder landing.

What you have to understand is why cutting interest rates “works” in the first place. The US economy is driven by spending, when spending slows then everything goes down. There are less jobs, less money in the system, less everything. When interest rates are low spending increases because it costs less money to borrow money so you can buy a bigger house, a bigger car, get a better rate on your credit card etc. These cuts cuts in “the prime rate” or how much the government charges your bank to borrow money. The bank of course is not in business for fun they add to the rate and loan money to you so lower prime rate equals lower rates for everyone and in theory more spending.

The problem is this theory only works long term if people are responsible with debt and it won’t help people who are already in the hole. If you are four payments behind on your home you can’t get a refinance loan no matter how low rates go. If you are paying 29% on your credit card your credit sucks and no one is going to give you a low interest one. Our country is in trouble because to many people spent money they can’t pay back and our government has done the same. When we artificially cut rates we simply put more people into more debt. In other words the country goes deeper into the hole and when at some point we are required to crawl out it will be more not less painful.

If this explanation seems oversimplified it isn’t.   In fact I will make it more simple. If your family is in debt and about to go broke and you take your debt of say 200,000 dollars and refinance it to a lower interest rate to reduce your payments it makes the situation better at first. If however, you then grow your debt back to the original payments you could not make then you are in more not less trouble. When our government puts out these low rates and increases personal and business debt in an economy where people are already in the hole it is the same exact thing.

In short I am glad for the responsible consumer that rates are low, I certainly did not want rates risen to higher levels but the reason behind this cut is nothing but a delay that is going to make what is bad already, worse.