Building Wealth - Cutting Costs

I was recently asked to have a look at a website for a company called, Willis Consulting Inc, they specialize in financial job placement and while the news reporters keep talking about gloom and doom now may be one of the best opportunities for top financial minds from an employment view point.    You see when money is tight, when profits are down and when recessions hit hard it is the financial expert that turns a company around or keeps it from entering decline in the first place.

Even during the worst economic times there are companies that thrive and excel.   In such times even while laying off parts of their workforce many companies still pay top dollar for bright financial minds because when the chips are down they are needed more then ever.

If I were ever to consider myself “employable” again I would certainly utilize an executive recruiting firm.    If you are really good at what you do emailing resumes and searching job boards is a total waste of time.    My career advice for anyone looking for new opportunities is find a good recruiter, someone you trust and who can do a good job and put them to work marketing you.    If you happen to be a top financial minds this may be one of the best times in recent history to do just that.

This post is an extension of my post on, not resenting people doing better then you from a few days ago because that is also part of a “poverty consciousness” but today I am going to go deeper into this concept that I call financial cancer. So what is a poverty consciousness? In short it is the belief that money and wealth are scarce. That you have to be lucky or crooked to become rich and that cheaper is always better.

Now given my blog URL is CutThatBill.com you would think I would be all over the “cheaper is better” philosophy but I am not. There is a place for it,

• When it comes to a mortgage get the lowest rate
• When it comes to phone service pay the least
• When you buy a car negotiate the lowest sales price you can

In essence when you buy a specific item of a given quality there is no reason not to pay less if you can. Unfortunately this is not how most of the psychologically broke thinks.

I remember the first time I went back to the little coal town I grew up in after having built a successful career and life. I was going to go off on my own and do some fishing and stopped by a local donut shop for a coffee and a couple of old fashioned donuts. I was going to grab them and go but decided to sit down and enjoy my breakfast because I was on vacation and had all day.

Being alone and just browsing at a paper I heard quite clearly all the conversations around me. One word was used over and over by the mostly elderly crowd in their chit chat. That word was “cheaper”, this was “cheaper” here, that was “cheaper” there, Joe was a crook because his gas was two cents higher a gallon that at Tony’s where it was “cheaper”.

I got up and left, I just couldn’t listen any longer. Cheaper, cheaper, cheaper it was like being subjected meat grinder. While I fished that morning for small mouth bass with the sun on my back enjoying life though I realized that I used to be exactly the same way. When I lived in this town I remembered driving to Tony’s Gas Station to save the 2 cents, (5 mile drive in a car that got 10 miles to the gallon). I remembered all of it and I realized it wasn’t success that shed this constant “cheaper” search from me it was getting away from a culture married to it.

I can’t blame the people of that town, specifically the elderly on “fixed incomes” it is a poor place that never really recovered from the depression back in the 1930s. In fact my Grandfather used to say, “the Great Depression came, then it went, we never noticed.” Yet what I realized is this mentality of poverty is a big reason why my town is still poor to this day. The people all think they are poor, they expect to be poor and so they are.

After that day I realized much of this mentality was still in my head. I had shaken some of it off but not enough. I was still limiting my vision of success, of retirement of what I could expect to gain in life. I was still driving exta miles for pennies off a gallon of gas. Today I use the gas station on the side of the road that is best for when I need to pull out back into traffic.

I was still standing in supermarkets evaluating which package would have me pay less per ounce, today I buy the size that best fits my needs. Indeed even though I had money, even though I had started to build a second business and even though I was saving for retirement and paying off debt I was still on some level the poor kid from that coal town.

I believe most Americans today are still carrying their own “coal town” poverty mentality with them. It is what makes you limit your dreams one day then the very next day be stupid about how much you spend the next. Believe it or not this poverty consciousness is why people buy 50K dollar cars when one half the price is much better suited to their needs and budget. The expensive do dad makes them feel rich even though they are cash poor it helps them run from the fear or poverty.

On the other side they do things just to be cheap! They buy a 9 dollar garden hose that is kinked and useless in a year. They buy the cheapest refrigerator and it wastes electricity. They think a guy that makes 20K more a year is “rich” until they get there too and then they think the next guy 20K further up the food chain is rich.

This all stems from “poverty consciousness” if you see yourself as poor you will figure out a way to keep yourself poor. If you always look for cheaper, cheaper, cheaper then you will always have the poorest and cheapest things in your life. You will cheapen joy, you will cheapen your personal value and you will cheapen your dreams. Try not to use the word “cheap” as a positive thing.

Save cheap to describe junk. Save cheap to describe bad service. Save cheap to describe a stingy miser. Save cheap for negatives and use terms like “good value” and “excellent price” when you find a lower cost on a good item. This is just one step to removing the poverty demons from your subconscious but it is a good start.

Let me be blunt you will never and I mean never become wealthy so long as you resent people who are wealthy. This has been written about extensively by Robert Kiyosaki in his Rich Dad Poor Dad series. Yet I think it is worth repeating here because I believe it is the single biggest reason the poor and the broke stay poor and broke.

Follow this simple logic, in the 50s and 60s many blue collar families had parents working say construction (you can fill it in with just about any trade) and all through the 70s etc young men grew up and if they were not college bound aspired to work construction. Hence middle Americans worked construction jobs for many decades. These jobs paid for houses, college tuitions, retirements and life in general.

In short being a “construction worker” had a certain status. It was considered a good paying blue collar career. Sure you had to work hard but Americans valued hard work and some kids never wanted college they wanted to build things, run back hoes and tear old buildings down. Who can blame them while hard work playing with heavy equipment is kind of fun.

Now a whole book on why construction wages fell over the 80s, 90s and 2000’s could be written. Floods of illegal cheap labor, a weakening job market, etc. Today we also seem to believe that every child should go to college and get a degree. We have forgotten that we need a middle class, a blue collar work pool, we have stopped valuing hard physical work as an admirable quality.

So how many kids today have a positive view of being a back hoe operator, or framing houses or building roads? The answer is not many, today that is something most people “settle for” not what they aspire to. Hence not many young men grow up in the US and become construction workers any longer. The logic is quite simple when people have a negative view of a profession, a place in life, a title, etc. they tend not to become what they dislike.

Pretty obvious, not ground breaking, what does this all have to do with wealth and money?

Simple if you see rich people and grumble, if you think the guy that is already in the 35% tax bracket should pay more and if you think all corporate executives are “rich jerks” you are going to have a real hard time moving up in income. Even if you do you will become what I call the “highly paid broke“. That means you will blow all your money and simply match spending to your income to satisfy material needs.

I see people all the time that resent the wealthy and the rich. I watch them grumble when Bill Gates gives 4 Billion to charity, they say with irritation “well he has it to give”. Then you put together an office pool to buy kids toys at Christmas or help a needy family and these same people make excuses and often give nothing. Don’t get me wrong there are poor people that give all they can, very generous folks, most however, don’t resent the wealthy.

Simply put if you want to be wealthy you must first have a very positive view of wealthy people. You can’t begrudge a guy his lifestyle then expect to achieve it yourself. I believe as I stated before this is the NUMBER ONE reason people stay poor and or broke. So the next time the urge to scoff at a successful person crosses your path, ask yourself, “do I want to become wealthy?”.

If the answer is yes think twice before you reinforce to yourself once again that being wealthy is a negative thing only achieved by insiders, the greedy and the lazy. You are going to have a real diffcult time doing what it takes to become wealthy if that is your view of those who have already done it successfully.

Let me be clear I don’t think you have a safe, secure job today if you work even say for the Post Office or even a State Government agency. I believe firmly with the toxicity of debt in both the consumer credit card market and the sub prime lending market a major recession is coming. We won’t die off, no one will jump from tall buildings on Wall Street and the dust bowel is not comming back but there also may no longer be “two chickens in ever pot”. Todays “chickens” are Plasma TVs and other do dads.

Right now there is over 1 Tillion Dollars in toxic debt in the consumer credit market, that is money that will NEVER get paid back. The American tax payer has had enough, we won’t bleed money any more. Social Security is getting to where you as a working member of society have you “own old person” to provide for, it will change and that will be good but short term it will hurt.

The dollar weakens almost daily now! Canada now has a stronger dollar then the US that has never happened. The weak dollar is supposed to help fix the multi trillion dollar trade deficit we have with the world, it does nothing of the sort. The biggest potential export markets for us are China and Japan and both artificially tie their currency to the dollar. When the dollar drops so does the Yen by an equal amount. All a weak dollar does is make your money worth less and less in the global market.

My point is this can’t all just stand as the house of cards it is today and there will come a time soon when some of the bills will have to be paid. When that happens there will not be enough money to pay it. At that point employers are going to feel it hard and tough decisions will have to be made. Your boss might love you but if it comes down to the company surviving and your employment he will have that hard talk with you about some measly severance package. Odds are in many instances he will then get to have the same talk with his boss and so on.

How bad will it be? I do not pretend to know but it will be worse then it is today, that I am sure of. My real point though is it doesn’t really matter does it how many people loose jobs? All that matters to you is if and when you loose yours! It can happen to the best of us, it happened to me and because I live by the things I teach and write about it just wasn’t that big of an issue.

My point is you need to live as though you are currently in the hight of summer. You must buget and make spending choices with the view that you are right now at the peak of your earnings, you must plan for a big decline that can come at any time. This does not mean that you live in fear only that you live free from illusions.

If right now this second you or your spouse lost a job and were unable to replace it quickly how long would your last before you started to go negative on paying your bills. How long till you lost your house or got evicted from your apartment? The average American could scarcely make it 30-60 days! Many are but one or two paychecks from bankruptcy!

How do people get in this position? The belief that a paycheck is an entitlement that’s how. It amazes me how entitled employees tend to be in relation to their employers. Just look at the auto and airline unions, they keep getting more and more from their employers but the problem is the airlines and the car makers no longer can pay the bills. They are putting their very security in jeopardy by always wanting more, more, more.

So what is the solution? - Here are ten things you should be doing starting yesterday.

First - Never see yourself as secure in your job, have a plan B. Always know which competitor or similar company would be best for you to go work for. Cultivate relationships within said company, don’t act like you are ready to switch if you are not but be on the radar.

Second - Build a big network of contacts in your line of work, I don’t care if it is packing boxes or running companies as a CEO. Build network of people around you that can help you if you ever need a new job.

Third - Live below your means! Nothing is more important, make sure you buy less house then you can afford. Buy a cheaper to own and maintain and fuel car that you really have to settle for. In short never buy what you can afford today, buy what you should still be able to afford with far less then you have.

Fourth - If you deep in debt get out now! If have home equity and large credit card debt refinance your house and pay off the cards, then cut them to pieces.

Five - Buy and own a home! Renting has a place but as soon as you can afford to own a home the right way do it. Buy smart, pay less then the house is worth, find a deal, there are always deals. Know this variable rate mortgages are the devil, if you can’t afford the home with a fixed loan, you can’t afford the home!

Six - Build a second income, in other words own your own small business. You know how to do, make or advise on something better then most people. Find a way, anyway to make money with it. Do private consulting, build online income (this is what I do) hell just by blogging you can make 500-1000 dollars a month, (I will show you how in the future). Someway, somehow develop a second and even a third stream of income.

Seven - Save money outside of just your 401K, IRA, etc. The golden rule is get to where you save 10% of your income in an IRA or other tax deffered acocunt. That money is locked away until you retire though. I am all for 10% going to retirement as long as you can save say 15%. If today all you can afford to save is 10% put 5 into a long term locked away account and 5% where you can get to it with out penalty if you need it. Build an emergency fund of at least 90 days of your current income before you lower your savings contributions to liquid accounts.

Eight - Plan on being fired, your company being bought, your job being downsized, etc. It may never happen but plan on it. The very act of viewing such things as a possibility will make you smarter in your decisions every day. It will also make you more level headed and able to stand the hardship if it comes. Again do not live in fear, just follow the boy scout wisdom of “be prepared”.

Nine - Educate yourself in and outside of your current employment niche. When I lost a job about 8 years ago it became an opportunity! I went from Sales Management into online marketing and became very successful. The reason was simple in my sales career I educated myself on how to sell all the time. At the same time I taught myself how to market on and off line. I took my sales knowledge and put it to use online with my new skills. This was my “secondary income” a tiny small business that was making me about 500 dollars a month. I turned it into a new career because I had become a learning sponge. Today I own companies because of this education I gave myself. Be it online, via books, classes, seminars, I don’t care what invest both time and money in educating yourself.

Ten - Be the supreme commander of your own life and destiny. Every day think about how you can do better for yourself, your family and your employer. Your job IS NOT a right, you salary IS NOT an entitlement. Get that into your head right now this second. Would you take a raise if it was enough to damage your companies future? If you can answer that with a yes you should be fired! See yourself as an independent contractor, self employed no matter what your job is about. You should get paid as much as you can with in reason, many are underpaid but many people are also over paid. Work hard enough to be able to demand and expect more.

The key here all goes back to one thing though, no job is secure today. That false belief has put many people into massive debt and financial ruin along with a retirement in poverty. Sure this post was an ass kicking but most of America needs one from time to time.

Cutting the monthly cost of your expenses does not have to be difficult and it often involves just doing a few simple things that we know we should do. Often it is simply that we don’t want to take the time to make a phone call, send a letter or deal with the hassle of making a change on an account or service.Yet this is a mistake, a place where apathy can cost you thousands of dollars or more over your life time. Consider a five dollar a month savings, not much right, sixty bucks a year. Well, 60 dollars a year, times 45 working years until you retire and that five bucks a month now equals 2700 dollars you could have invested. The big things is there are lots of five bucks here, and ten bucks there you can harvest right from your own home with out any sacrifice.

Consider home phone service for instance. Do you even care who’s name is on your bill? If you get your internet access from the cable company you might do what millions already have, use your cell phone as your only phone and throw out the home phone all together. Or Consider Broadband Phone options that you can run on your Cable Internet connection, they often cost well under twenty five dollars a month or less including any taxes or fees.

If you want to keep your conventional phone service one provider I really recommend is Cleartel. They are not available everywhere but if you are lucky enough to be able to get them you can get great service at a real savings.

I bring up phone service because it is easy to cut costs on but it is only one example. Look at every recurring monthly bill and consider your options. Mortgage refinance is not a fun process but with rates where they are it might put a hundred dollars or more a month into your pocket. What is 100 times the number of months you have left to work in your career? Electric service has been deregulated in many states so see if you have options there. A simple call to a credit card company and the phrase, “can I talk to a supervisor” or “then can you put me in touch with someone that can make a decision” can shave points off a credit card rate.

You get the idea, start at home and examine every expense. Start treating your household like a business, expenses are to be examined, cut and justified. Just because our government hasn’t learned that lesson does not mean you have to live that way.