Building Wealth - Cutting Costs

I am first and foremost a believer on marking online for any and all services and products today. I have marketed everything you can think of online from 20 Dollar informational DVDs to multi million dollar pieces of heavy construction equipment to legal service and even how to make money online products.

That said there is still a ton of power in using “old media” like television advertising so when I was asked to have look at a website that produces and promotes TV Commericals and Infomercials I was happy to do it. The company is called Hawthorn Direct aka, DRTV.

What I really like about Hawthorn Direct is the fact that they are very good at integrating your marketing efforts and tracking the exact results from each campaign.   Nothing is more important in marketing and advertising then knowing your exact ROI for every effort, so for that reason Hawthorn Direct makes my list of recommended sites for business owners.

In my site philosophy I explain in commandments 4 and 5 that I think every person today should be to some degree “self employed” and have some business of their own. Today the easiest way to make that happen is to make your money with internet marketing and one of the best things you can sell are either software that is down-loadable or informational products that can also be downloaded. With that all you need to do is create the product and market it, there is no inventory, no shipping, no real expenses.

To do it right though one thing you will definitely need though is ecommerce software or what is commonly referred to as an online shopping cart.  I was recently asked to check out a site called AmeriCommerce which provides the tools to do this.  I found there software is very easy to integrate and quite robust at the starting price of only 39 Dollars a month and if you need help with integration or even some help with web design they can provide that as well.

I like this platform for a few reasons

• Easy integrations with Google Check Out and PayPal
• Very stable platform that is simple but also robust for power applications as well
• It is search engine friendly
• Offers a ton of features
• Tracks your ROI (return of investment)
• Allows you to set up affiliates programs
• And a ton more

So check out AmeriCommerce if you need a good shopping cart program and the best news is they offer a 14 day free trial with every program so you can be sure of their quality of service before spending any money, for that they make my list of recommended sites.

Heck why not one more post about pennies. Yesterday I did a pretty long post extolling the virtues of pre 82 pennies as a simple and small investment. Again I want to restate this isn’t a “way to get rich” but it is a really cool and fun little inflation hedge and about as risk free and low cost as any form of investing has a right to be.

Anyway I found a really cool little resource that reinforces my point that 95% copper pennies that are still in circulation are a pretty hot little item to set aside right now.

The site is called CoinFlation and I have put it into my book marks so I can always find it in the future. One of the coolest tools is a coin melt value calculator that tells you the exact value of coins when you melt them down. They have two calculators one for silver coins (pre 65 dimes, quarters, halves, etc) and one for coins currently in circulation. To give you an idea of how “valuable” pennies made prior to 1982 are. I decided to run all the comparisons at a 100 dollar face value. So lets look at some of the out of circulation silver coins that you can’t find today out side of a coin shop, some of today’s other coins and their “real value” and then compare them to the humble copper penny. Of course this is “raw

• 100 dollars face value of silver dimes, silver quarters or silver half dollars is worth $1017.81 at today’s current metal prices. They are all the same because each represented a fraction of an ounce of silver as in 1/10th, 1/4th, 1/2 ounce etc. So these coins represent about a 917% return of investment just in metal value for those who had the forsight to pull them from circulation in the 60s, 70s and for a bit of the 80s when they were still around.

• Now if you took 100 dollars worth of today’s quarters you end up with about $18.33 in raw metal value or an 81.7% “instant loss”.

• How about 100 dollars worth of today’s pennies (anything minted after 1982) you get a whopping $58.80 in raw value or a 41.2% “instant loss”.

• What about 100 dollars worth of Kennedy Half Dollars? Everyone loves those right? Same formula as the modern quarter. Melt em down and you get $18.33 in raw metal value or an 81.7% “instant loss”.

• What about the nickel? There is a lot of copper in a nickel and it is a thick coin so it does ok. Try a raw value of $113.75 or an instant return on investment of 13.7% Perhaps storing nickels ain’t a bad idea either?

So how does our humble penny add up against all this? Today’s metal prices for copper and zinc put the value of 100 dollars in pre 82 pennies in raw metal at $193.61. That is easy math an instant ROI of 93.61%! Sure the penny isn’t currently holding pace with those old silver coins and it will never catch up to them. As copper goes up you can bet silver will to. Yet that is my point you can’t just go around picking up a dozen silver dimes a day any more but you can pick up a good amount of pennies from prior to 82.

Sure even with copper at say 5 - 6 dollars a pound you would need a lot of pennies to be worth even say 10,000 dollars. Yet just think about it, each day you sort and toss some into a jar. Painless and foolproof, what do you have to loose other then a bit of space?